Both companies declined to discuss the type of products that will be announced, but with Oakley's position as a leading designer of eyewear, watches, and apparel, the possibilities are many. The companies said they want to develop products that can be used by consumers in a hands-free, untethered way.
As the world's second largest supplier of cell phones, Motorola has pioneered many different wireless technologies, including Bluetooth, which has enjoyed renewed interest and use in recent months.
"Motorola's continuing leadership in Bluetooth technology has opened up unique relationship opportunities with key lifestyle brands, such as Oakley," said Bruce Hawver, vice president and general manager of the firm's Companion Products Group, in a statement. "That's the power of our joint venture--it allows us to reach out to new and different types of users of the technology."