While the National Retail Foundation said Thanksgiving weekend store sales jumped 22 percent over last year’s figures, Nielsen/NetRatings said online retailing surged 29 percent. “While many shoppers headed out to the stores over the weekend,” said Nielsen senior retail analyst Heather Dougherty in a statement, “the majority first turned to the Internet to check prices and product availability.”
Akamai Technologies, which tracks online retailing through its Akamai Net Usage Index for Retail, said online retail shopping traffic has been building in recent weeks. The Akamai service recorded some interesting trends among online shoppers: it has found that online shopping tends to peak on Monday afternoons while it dips on Saturdays.
Nielsen said eBay logged the most online shopping activity last Friday, which is called Black Friday because retailers traditionally often go into the “black” recording profits for the first time of the year on that day.
Nielsen said eBay recorded 9.5 million unique online visitors on Black Friday. Amazon had 4.6 million and Wal-Mart 3.4 million visitors.