"At least some of the overall growth in blog readership is attributable to political blogs," the Pew report stated. "Some 9 percent of Internet users said they read political blogs 'frequently' or 'sometimes' during the campaign." Overall blog readership shot up by 58 percent in the past year.
The Pew project noted that while blogging " both the creation and monitoring of blog sites " grew dramatically, most Internet users still aren't sure exactly what constitutes a blog. Only 38 percent of Internet users could define a blog.
The Pew researchers found that the 12 percent of Web users who posted material on the Internet were becoming more interested in interactive features of blogs. The profile of the active blog creator was a young male under 30 who has broadband at home and has been online for six or more years. Blog readers had a similar profile.
The report observed that in spite of the eight million U.S.Internet users who have created blogs, some 60 percent of U.S. users of the Internet still couldn't define the term "blog".