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SBC Cuts DSL Price To $15

Hoping to fend off cable companies, Texas-based SBC, the nation's second-largest phone company, rolls out a $14.95 DSL Internet access plan.
Hoping to fend off cable companies, Texas-based SBC, the nation's second-largest phone company, on Wednesday rolled out a $14.95 DSL Internet access plan.

The plan, priced less than many dial-up Internet accounts, requires a 12-month contract, and is available only to new residential subscribers who order SBC Yahoo DSL Express online. The service boasts downstream speeds in the 384Kbps to 1.5 Mbps range, said SBC.

A free DSL modem, or a $99 credit toward the purchase of a wireless networking kit or notebook access kit, is also part of the deal.

SBC, which serves a 13-state area, including California and Texas, has been aggressively marketing DSL service, and added over half a million new lines in the first quarter of 2005. It claims some 5.6 million DSL subscribers, making SBC the largest DSL provider in America.

Last October, SBC dropped the price of its entry-level DSL service to $19.95.

The online ordering requirement, said a SBC executive, is key to the new low price. "Web transactions allow us to lower our cost of doing business," said Scott Helbing, a vice president of marketing at SBC, in a statement.

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