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Seagram Ponders Targeted Marketing

The Seagram Spirits and Wine Group hopes to more effectively aim ads at consumers this holiday season as it tests software from CentrPort Inc.
The Seagram Spirits and Wine Group hopes to more effectively aim ads at consumers this holiday season as it tests software from CentrPort Inc. The company is using the software for its Tequila Don Julio product, but it will consider purchasing the software and deploying it to other product lines if it proves successful. The software decides which advertisement to send to consumers based on how they've responded to other ads and marketing efforts.