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Sony Unveils 70-Inch LCD TV

The Bravia XBR LCD will cost $33,000 when it ships to stores next month, and will provide resolution of 1,920 pixels by 1,080 pixels.
Sony on Tuesday unveiled its largest high-definition LCD TV, a 70-inch flat panel that carries an equally large price tag.

The Bravia XBR LCD will cost $33,000 when it ships to stores next month. For that kind of money, buyers get a full high-definition panel resolution of 1,920 pixels by 1,080 pixels, which provides the best viewing of hi-def content. Picture quality of standard DVDs can degrade on large screens, but Sony's latest LCD TV converts non-HD content for better viewing, according to Sony.

Sony credits picture quality and color enhancements to its Bravia Engine Pro, a proprietary video-processing system. The TV also features a 178-degree viewing angle. LCD screens usually lose picture quality when viewed from the side.

The market for high-def television is growing as prices for small screens drop. A large amount of high-def content, however, isn't expected to be widely available for a few years.