The Overland Park, Kan., company said it would offer baseball fans the opportunity to listen to any live broadcast of a game for $6 a month. People can signup for the service through the MLB's mobile Web site, which is accessible through handsets with Internet access through the Sprint network.
"As pennant races heat up in August and September, Gameday Audio is just one more reason our customers won't leave their houses without their Sprint mobile phones," Alana Muller, director of product marketing for Sprint, said in a statement.
The Sprint offering is an example of how wireless carriers are trying to use content as a way to get people to pony up a few more dollars a month for the use of data networks.
The Sprint service will give baseball fans the option of choosing either the home or away teams' flagship station coverage or, where available, games broadcast in Spanish.