informa
/
1 MIN READ
Feature

Surfers Reap Rewards

Banner and pop-up ads attract about as many paying customers as a man on the street corner wearing a sandwich board.
Banner and pop-up ads attract about as many paying customers as a man on the street corner wearing a sandwich board. What's a revenue-starved site to do? Well, if you can't beat 'em, buy 'em off.

News site Salon.com recently launched a program where users who view a four-page ad for Mercedes-Benz receive a free one-day pass to its paid-subscription content. Economist.com offers free subscriptions to certain users who provide demographic information.

Editor's Choice
Brian T. Horowitz, Contributing Reporter
Samuel Greengard, Contributing Reporter
Nathan Eddy, Freelance Writer
Brandon Taylor, Digital Editorial Program Manager
Jessica Davis, Senior Editor
Cynthia Harvey, Freelance Journalist, InformationWeek
Sara Peters, Editor-in-Chief, InformationWeek / Network Computing