MarketStar surveyed 300 mobile phone and smartphone users and discovered that just one-third said a salesperson mentioned combination devices when they were in a carrier-owned retail store.
"Mobile phone users generally need to be educated about the added functionality that combination devices offer," said Stan Basset, a VP at MarketStar Retail, in a statement. "In-store sales associates are positioned to be a critical component in this process if they are properly trained and coached themselves."
The market research firm found that just 15% of mobile phone users were conversant with combination device platforms or mobile phone operating systems. Said Bassett: "To convince a typical mobile phone user to upgrade to a combination device requires a coordinated effort between the manufacturers and retailers, from the design to the sales pitch."