Survey: Young Wireless Users Want Music

About 40% of youths want the ability to listen to Internet radio or download music to their mobile devices, outpacing interedet in video and gaming, says the Network Management Group.
What content do young wireless users want? Music, according to a survey released Thursday by The Network Management Group.

More respondents said they wanted music than any other media service delivered to their wireless devices, the survey found. Broadcast TV and video ranked second and multiplayer gaming was third, according the company, a management consulting firm.

About 40 percent of the respondents said they were open to commercially-supported video clip services and 25 percent said they'd be likely to switch carriers to get multimedia content, the company said.

"The new generation of consumers is demanding greater choices, a more personalized telecommunications experience and will influence the direction that carriers will need to take as 3G and future mobile technology is delivered to the marketplace," Rich Nespola, The Management Network Group's CEO, said in a statement.

The study noted that the cable industry could be hurt by this trend unless is offers wireless services, a trend that has already started in a handful of U.S. markets. Many DSL providers are more closely aligned to wireless operators.

The survey interviewed 1000 people between the age of 13 and 34.

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