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Tech Data Launches Apple Unit

Tech Data has launched AppleAdvantage, a specialized business unit focused on Apple solutions that includes sales, technical, and product management resources.
Tech Data has launched a specialized business unit (SBU) focused on Apple solutions.

The AppleAdvantage initiative includes sales, technical and product management resources, according to Pete Peterson, vice president of systems product marketing at Tech Data.

Plans call for the AppleAdvantage SBU to create a dedicated Web resource center for solution providers to access Apple-related product and program information. In addition, the Clearwater, Fla.-based distributor will work with Apple to introduce training and extended financing opportunities, peer-to-peer and vendor business-partner engagement events, and other business-building services, according to Peterson.

Tech Data also will host Apple training events at its TDSolutions Center, a 4,500-square-foot lab in Clearwater that includes networking, VoIP, security, document management, professional audio/video, storage and videoconferencing solutions.

"Tech Data recognizes how critical it is that our Apple-centric resellers have quick and easy access to knowledgeable experts who understand the technology and trends driving their businesses," Peterson said in a statement.

Tech Data said the AppleAdvantage SBU will complement the MacFocus subset of its TechSelect community. MacFocus continues to offer 60-day terms on all Apple purchases and rebates on approved certification training.

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