Tim Cook Talks Apple's AR Future, Pokemon Go - InformationWeek

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Tim Cook Talks Apple's AR Future, Pokémon Go

Apple CEO Tim Cook reveals the depth of the iPhone maker's interest in augmented reality and where he thinks the platform is going.

(Image: Justin Sullivan/iStockphoto © Getty Images)

(Image: Justin Sullivan/iStockphoto © Getty Images)

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Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
7/28/2016 | 10:54:04 AM
Pokemon Go
You know, for all the criticism Pokemon Go gets, I'd bet the majority of those people are guilty of zoning out, indoors, on their phone or in front of their computer playing something like Bejeweled or Candy Crush or whatnot for long periods of time...while the Pokemon Go players are at least getting exercise and going outside in the real world and getting some sun.

(Note: For my own part, I have not installed or tried Pokemon Go.)
Whoopty
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50%
Whoopty,
User Rank: Ninja
7/28/2016 | 7:58:14 AM
Future
It's good to see that with iPhone sales starting to slip, that Apple is looking to the future. It bet big and did very well when it came to Pokémon Go. I now expect to see it help develop similar games with other studios to take advantage of how much AR has the potential for.

At the very least, I expect to see a lot of copycat walk-about games in the near future, with Apple money behind at least one or two of them.
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