Top 10 Social Media Fails Of 2014 - InformationWeek

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12/22/2014
08:06 AM
Kristin Burnham
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Top 10 Social Media Fails Of 2014

Businesses learn lessons the hard way when their social media posts go wrong. Have a look at the businesses that made this year's naughty list.
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3. Best Buy's murder joke 

Best Buy apologized after tweeting a joke earlier this month related to the popular podcast 'Serial,' which investigates the real-life murder of a teenager in 1999. The tweet, which the company has since deleted, read, 'We have everything you need. Unless you need a payphone. #Serial.' 

The tweet alludes to a key element of the case against the murder suspect -- a payphone in the parking lot of a Best Buy that the suspect allegedly used to call for a ride following the murder. 'Serial' tries to answer the question of whether or not the payphone existed. 

The tweet immediately sparked outrage on Twitter, and a few hours later the company apologized: 'We deeply apologize for our earlier tweet about Serial. It lacked good judgment and doesn't reflect the values of our company. We are sorry.'

3. Best Buy's murder joke
Best Buy apologized after tweeting a joke earlier this month related to the popular podcast "Serial," which investigates the real-life murder of a teenager in 1999. The tweet, which the company has since deleted, read, "We have everything you need. Unless you need a payphone. #Serial."

The tweet alludes to a key element of the case against the murder suspect -- a payphone in the parking lot of a Best Buy that the suspect allegedly used to call for a ride following the murder. "Serial" tries to answer the question of whether or not the payphone existed.

The tweet immediately sparked outrage on Twitter, and a few hours later the company apologized: "We deeply apologize for our earlier tweet about Serial. It lacked good judgment and doesn't reflect the values of our company. We are sorry."

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David F. Carr
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David F. Carr,
User Rank: Author
12/22/2014 | 8:37:44 AM
Best Apology Award
Pinterest's social media marketing promotion was annoying to its recipients, but less offensive than some others cited here -- and I think they win the prize for wittiest apology for comparing the service to a pushy mother. 
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