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Traffic Technology To Boost Foot Sales

Retailers such as Eddie Bauer Inc. are using traffic counters at storefronts to tally passers-by in malls to judge window-display attractiveness.
Retailers such as Eddie Bauer Inc. are using traffic counters at storefronts to tally passers-by in malls to judge window-display attractiveness. ShopperTrak RCT cameras connected to cash registers calculate a store's sales conversion rate, help schedule salespeople for peak periods, and monitor which displays draw people.