In this video interview, shot by InformationWeek SMB On Location's crack team of documentarians, Coleman outlined some of the specific benefits in store for Torelli once its new enterprise resource planning (ERP) solution is in place.
"For example, based on [Todd's] current system, he's unable to essentially track SKUs and have landed costs on those SKUs based on the import/export duties," Coleman said. As a result, Torelli could not "assign those duties to a particular SKU and then be able to cost that to a customer and price it accordingly." The upshot of that for Todd and Torelli was a lot of guesswork, and never really knowing for sure whether its imported items, such as the fine handmade Italian steel racing frames, were actually being sold at a profit on a day-to-day basis.
"With an SAP solution, that will transform his ability to . . . price himself very competitively, and be able to grow exponentially as a result of that," Coleman added.
So how is that transformation going? Find out later this month in a live webcast: "Extreme SMB Technology Makeover: Torelli Races for the Finish Line with New ERP System." The webcast takes place Wednesday, Oct. 27, at 2 p.m. EDT (11 a.m. PDT). Don't miss it!