Meanwhile, Tom LaSusa quotes the folks at UK research house Scivsum who worry that companies worried about uncontrolled user-generated-content on Web 2.0 sites will pull the plug on advertising on social networking and similar sites.
Maybe so, but many observers aren't convinced. Me either. As long as Web surfers flock to these sites, advertisers and money will follow.
My advice to small and midsize companies? Be very careful about making the leap to Vista, but do everything you can to leverage the interactivity and community opportunities presented by Web 2.0 technologies.