What growing company does? Times are tight, but even when they're not, it's paramount to make every impression count. And of the 81 percent of small and midsize businesses that plan to spend on advertising in the year to come, 34 percent say they'll be shelling out more dollars, while 47 percent will maintain their ad spend.
Yahoo is initially offering APT to the San Francisco Chronicle and San Jose Mercury News, then will open it to other sites, including its own, and to advertisers in 2009. Should the platform prove successful, it could mean good news for traditional newspapers that are trying to make more money from online advertising. "National advertisers do not want to make hundreds of tiny purchases, and the APT platform would make member newspapersï¿¼ Web site space available to national advertisers through one national purchase," says The New York Times.