Enterprise 2.0 B.S. List: Term No. 1 Consumerization

I'm tempted to invoke the "global filter" in TweetDeck that will zap tweets containing terms I don't want to see anymore. You see, I follow a lot of Enterprise 2.0 gurus but am losing patience for some of the buzzwords. I don't want to unfollow them, since some of my favorite commentators lapse into B.S.-speak (and of course I have lapsed myself). As my 12-year-old solemnizes, let's criticize the behavior, not the person.

Here's the real problem. Behind hyped-up language lies the haziness that characterizes much of Enterprise 2.0 today. By changing our language--and more importantly, changing our attention--we can get clearer about what's really important.

This is my list of four E2.0 B.S. terms: