Such criticism appears to have prompted Google, in announcing the commencement of behavior-based ad targeting, to describe its technology as "interest-based advertising."
Many of those writing blog posts about the announcement preferred terms more suggestive of privacy invasion, such as "behavioral advertising" and "behavioral targeting," in their description of Google's announcement.
Google's Street View in the United Kingdom is likely to survive -- it is, after all, really useful. Nonetheless, Google faces a long siege. It will have to continue to adjust, accommodate, and probably apologize as it rolls out new services. If it succeeds in maintaining most of the public's confidence and trust, it may help most people accept that privacy has become something one opts into. But plenty of Google's foes see privacy as the collar to which a leash can be attached.
Consider the tweet that came from Privacy International's Twitter account Friday: "Amazed how many complaints we are getting about Google's Street View. We used to get hate mail; we are now overloaded with requests for help."
If you listen, you can almost hear someone crying, "Save us! Oh, save us from Google!" But you have to listen hard to hear that above clattering keystrokes of Google users who aren't really bothered by all the fuss about privacy.
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