Lawson Targets Four Vertical Markets - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Lawson Targets Four Vertical Markets

With the overall enterprise resource planning marketslowing, Lawson Software Inc. is hoping to fuel new growthby expanding its focus. The company said yesterday it hasidentified and is aggressively entering four new verticalmarkets: financial services, professional services, publicsector, and wholesale distribution.

To attack these markets, Lawson will enhance its existingsoftware suite for financials, human resources, andprocurement with industry-specific functionality from nichevendors. With its new professional-services initiative, forexample, Lawson will partner with Covanta Solutions, whichdevelops billing software for professional-services firmssuch as employment agencies, temporary staffing firms, andadvertising and public relations firms. Lawson says itsfinancial-services initiative will encompass a wide range offinancial industries, such as banking, finance, insurance,investments, mortgage, and mutual funds. Lawson officialsadd that as more financial-services companies formpartnerships, they need updated software applications tomanage the new business ventures.

Lawson is also homing in on public-sector organizations suchas schools and government agencies, especially since theseinstitutions are starting to replace outdated systems withnew technologies for cutting costs and streamliningadministrative processes. And Lawson is targeting wholesaledistributors with its own suite of supply-chain applicationsthat can help streamline their purchasing processes andshorten the process from order-entry to product delivery.Lawson says each vertical market will have a dedicated groupof sales, services, marketing, and product developmentstaff.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Commentary
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll