Lenovo Takes Off - InformationWeek
03:46 PM

Lenovo Takes Off

Less than a year after buying IBM’s PC business, Lenovo took its first broad steps last week to move out of the computer giant’s shadow and make a name for itself in the United States.

Less than a year after buying IBM’s PC business, Lenovo took its first broad steps last week to move out of the computer giant’s shadow and make a name for itself in the United States.

Purchase, N.Y.-based Lenovo unveiled its first suite of products in the United States under the Lenovo brand when it rolled out a series of notebooks and desktops jointly developed by its teams in the United States, China and Japan.

In addition, Lenovo executives said the company is headed toward significant upgrades to its channel programs—upgrades it has been signaling in meetings with solution providers since late last year.

“We’re substantially enhancing the business partner program,” said Craig Merrigan, vice president of strategy, market intelligence and design. The enhancements will be formally announced next month at Lenovo’s PartnerWorld.

“They’ve been very strong,” said John Marks, CEO of JDM Infrastructure, a Lenovo solution provider based in Rosemont, Ill. “They’ve been aggressive. I think they know they have to make a name for themselves, and they don’t have a lot of time to do it.”

The Lenovo 3000 notebooks and desktops target what company officials have said is a critical and strategic segment: the small- and midsize-business space.

The new C100 notebooks are a departure from the ThinkPads not just in name, but in design. They are silver and weigh a hefty 6.2 pounds, compared with the black ThinkPads, which are half the weight, in some cases. The new notebooks initially will run with Intel Pentium M or Celeron M chips.

The new desktops include the J100 and J105, which run on Intel Pentium 4 or Celeron, or Advanced Micro Devices’ Sempron or Athlon processors. These are Lenovo’s first U.S. products with AMD chips.

Bob Galush, Lenovo’s vice president of desktop marketing, said he expects 75 percent to 80 percent of the new systems to go through channel partners, with the rest being sold direct.

Lenovo is also being the most aggressive it’s ever been with pricing. The C100 notebooks have an entry street price of $599, and the J Series desktops start at $349.

Pricing was a key point of interest to solution providers. “We need not only a price point that is extremely competitive to Dell’s laptop and desktop family, but we also need some steak sauce added to the vanilla machines that have been rolling out over the past couple of years,” said John Riddle, president of Information Networking, Irvine, Calif.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
2017 State of IT Report
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll