Applications and websites can now access LinkedIn Groups using an application programming interface the professional social network introduced Thursday.
Professional discussion groups for every industry and discipline are among LinkedIn's most popular features, and now LinkedIn is "freeing up discussion so people can engage with it across the Web," Adam Nash, vice president of product management, said in an interview.
One of the first implementations is on the Microsoft Worldwide Partner Conference website, which features a widget displaying the latest and most popular discussion board posts from the message board for the conference on LinkedIn. The LinkedIn messages are displayed side-by-side with updates from Twitter and from the conference's Facebook page, but the LinkedIn content will serve a different purpose, said Julie Bennani, Microsoft's general manager of partner programs. As she sees it, people are more likely to make social arrangements like what parties to meet at through Facebook, while on Twitter they're more likely to be posting links to articles about the event. But because of the professional nature of LinkedIn, that's the forum where attendees are more likely to explore potential business deals.
"I see Twitter as an interest graph, Facebook as a social graph, and LinkedIn as a business graph," Bennani said. Although the LinkedIn integration is being used partly to promote the annual conference that opens July 10 in Los Angeles, Microsoft also wants to use it to facilitate conversations that will continue throughout the year, she said.
For example, instead of just pulling in the latest discussion posts, an application might display just those on a given topic. A SharePoint product page on the Microsoft website might display just the posts related to SharePoint. A company that operates multiple groups could use the API to create a dashboard displaying a consolidated view of activity across all of them.
Nash said the API provides access to most group functions, with the exception of group administrator tasks such as moderating posts.
Virtual Event: Business Mobility Unleashed. Zero in on the top mobile technologies and techniques to ensure your organization thrives in the wireless world. Learn about strategies and products that offer remote user applications support, Wi-Fi management, security features, and device management. Our virtual event happens Thursday, July 14. Register now.
[Interop ITX 2017] State Of DevOps ReportThe DevOps movement brings application development and infrastructure operations together to increase efficiency and deploy applications more quickly. But embracing DevOps means making significant cultural, organizational, and technological changes. This research report will examine how and why IT organizations are adopting DevOps methodologies, the effects on their staff and processes, and the tools they are utilizing for the best results.
2017 State of IT ReportIn today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.