LinkedIn Launches Ads API - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Government // Enterprise Architecture
News
11/29/2012
09:54 AM
Connect Directly
Twitter
RSS
E-Mail
50%
50%

LinkedIn Launches Ads API

LinkedIn Ads API opens the door for a new class -- and a new scale -- of B2B social advertising and marketing campaigns on the site.

The BrainYard's 7 Social Business Leaders Of 2012
The BrainYard's 7 Social Business Leaders Of 2012
(click image for larger view and for slideshow)
LinkedIn has made a series of moves in the last couple of months that have breathed new social life into the professional networking site, including updated Profiles and the Endorsements feature. In its latest move in a more socially focused direction, LinkedIn has announced a new Ads API.

The LinkedIn Ads API is similar in concept to Facebook's Ads API, which Facebook made available in August 2011. Likewise, the LinkedIn Ads API opens the door for a new class -- and a new scale -- of social advertising and marketing campaigns on the site, although LinkedIn programs would likely lean more B2B than B2C.

In a blog post, LinkedIn noted that access to the API was one of the most-requested features by LinkedIn advertisers, who before now have had access only to a limited self-service interface. With the new API, developers will have more flexibility to customize ads, as well as to increase the breadth and scope of ads across platforms.

[ Don't miss crucial business opportunities. Read LinkedIn: How To Take Advantage of Recent Changes. ]

"LinkedIn Ads' self-service platform is increasingly becoming the advertising platform of choice for B2B marketers," said LinkedIn's Jen Weedn in the company blog post. "Whether your objectives are to increase brand awareness, automate campaign creation or drive leads, working through our new API program gives you the flexibility and confidence that your marketing investment is efficient, targeted and measurable. We're also making premium support available for our approved developers who will have access to LinkedIn's online operations and sales team, developer marketing programs, as well as a direct line of communication with our product management team."

LinkedIn also announced that the API program was launching with Adobe, Bizo and Unified among a set of "premier social marketing agency partners."

Organizations that are interested in the LinkedIn Ads API can find out more at the Partner Programs page or at linkedin.com/ads.

Follow Deb Donston-Miller on Twitter at @debdonston.

Attend Online Marketing Summit San Diego, Feb. 11-13, and gather the insights and strategies you need to make the right online marketing choices to deliver the most value for your business. OMS San Diego offers three days of inspiration, connections, and practical learning. Register using code WETW01 and to secure the early bird rate on Conference Passes or a free Expo Pass.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
Will AI and Machine Learning Break Cloud Architectures?
Lisa Morgan, Freelance Writer,  6/10/2019
Slideshows
9 Steps Toward Ethical AI
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/15/2019
Commentary
Humans' Fascination with Artificial General Intelligence
Guest Commentary, Guest Commentary,  6/6/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
A New World of IT Management in 2019
This IT Trend Report highlights how several years of developments in technology and business strategies have led to a subsequent wave of changes in the role of an IT organization, how CIOs and other IT leaders approach management, in addition to the jobs of many IT professionals up and down the org chart.
Slideshows
Flash Poll