National Geographic is letting commercial users of its famous photo collection search for images and purchase usage rights online.
The National Geographic Society is taking its venerable photo collection online. With the launch of its digital archive on Tuesday, the publisher is making available a portion of its library of images--shots ranging from polar bears to dangling mountain climbers to exotic travel destinations--to about 10,000 clients in the advertising, marketing, and publishing worlds via a digital asset-management system built on IBM technology.
The site, ngsimages.com, which is being promoted to another 10,000 prospective clients, says image sales manager Bill Perry, went live in the past few weeks. Some 10,000 images will be available by year's end. The society plans to add 3,000 images a year from its 10 million-image library, but Perry says it's limiting itself to photos that lend themselves to commercial uses. "We will never include anywhere near all of those photos," he says. Even if the society wanted to post all of the images, it's limited by rights releases that prevent it from reusing a portion of the library, says Perry.
The site relies on a combination of IBM technologies--its content-management application, DB2 database software, and WebSphere digital-media commerce application--to let users conduct keyword searches of the image repository and purchase photos for download directly from the site. Individual photos can be had for as little as a few hundred dollars, but prices can run into tens of thousands of dollars, depending on the usage rights the customer needs, with a high premium for exclusive rights.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Infographic: The State of DevOps in 2017Is DevOps helping organizations reduce costs and time-to-market for software releases? What's getting in the way of DevOps adoption? Find out in this InformationWeek and Interop ITX infographic on the state of DevOps in 2017.
Digital Transformation Myths & TruthsTransformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.