Lions And Tigers And Bears--For A Price - InformationWeek
IoT
IoT
News
News
11/26/2002
02:31 PM
50%
50%

Lions And Tigers And Bears--For A Price

National Geographic is letting commercial users of its famous photo collection search for images and purchase usage rights online.

The National Geographic Society is taking its venerable photo collection online. With the launch of its digital archive on Tuesday, the publisher is making available a portion of its library of images--shots ranging from polar bears to dangling mountain climbers to exotic travel destinations--to about 10,000 clients in the advertising, marketing, and publishing worlds via a digital asset-management system built on IBM technology.

The site, ngsimages.com, which is being promoted to another 10,000 prospective clients, says image sales manager Bill Perry, went live in the past few weeks. Some 10,000 images will be available by year's end. The society plans to add 3,000 images a year from its 10 million-image library, but Perry says it's limiting itself to photos that lend themselves to commercial uses. "We will never include anywhere near all of those photos," he says. Even if the society wanted to post all of the images, it's limited by rights releases that prevent it from reusing a portion of the library, says Perry.

The site relies on a combination of IBM technologies--its content-management application, DB2 database software, and WebSphere digital-media commerce application--to let users conduct keyword searches of the image repository and purchase photos for download directly from the site. Individual photos can be had for as little as a few hundred dollars, but prices can run into tens of thousands of dollars, depending on the usage rights the customer needs, with a high premium for exclusive rights.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
2017 State of IT Report
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll