Marriott To Consolidate Group Sales Efforts - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Enterprise Applications
News
10/30/2003
05:04 PM
50%
50%

Marriott To Consolidate Group Sales Efforts

The hospitality company is deploying software from Siebel with IBM's WebSphere and DB2 to tie together its event-reservation systems worldwide.

Central reservations agents at Marriott International Inc. may have a view of what space is available for events and meetings across virtually all of the hotel chain's properties worldwide if a just-launched technology pilot works out.

The hospitality company is deploying Siebel Systems Inc.'s new Hospitality Group Sales and Event Management software, along with IBM's WebSphere middleware and DB2 database software, to tie together its event-reservation systems worldwide. IBM Business Consulting is handling the implementation.

With the new system in place, Marriott's business customers will be able to make a single phone call to find out when and where the hotelier could place an event that's expected to draw, say, 3,000 attendees. Currently, Marriott's event reservations are handled by individual properties, meaning event planners have to dial from city to city to find a venue that fits their needs. The pilot phase is scheduled to run through 2005.

Henry Harteveldt, an analyst at Forrester Research, says the system could give Marriott a big advantage in the corporate events market. "Group sales for the most part are still highly fragmented--to a large extent they haven't yet been touched by the Internet." Harteveldt estimates the deal is worth about $15 million to IBM.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
How COVID is Changing Technology Futures
Jessica Davis, Senior Editor, Enterprise Apps,  7/23/2020
Slideshows
10 Ways AI Is Transforming Enterprise Software
Cynthia Harvey, Freelance Journalist, InformationWeek,  7/13/2020
Commentary
IT Career Paths You May Not Have Considered
Lisa Morgan, Freelance Writer,  6/30/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Special Report: Why Performance Testing is Crucial Today
This special report will help enterprises determine what they should expect from performance testing solutions and how to put them to work most efficiently. Get it today!
Slideshows
Flash Poll