Maxager Pushes Profit-Analysis Tool For Online Marketplaces - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Maxager Pushes Profit-Analysis Tool For Online Marketplaces

Reverse auctions on business-to-business marketplaces have the potential to cut suppliers' profit margins to the bone, but Maxager Technology Inc. says it can help. The company today unveiled alliances with three Net marketplaces as it repositions its Maxager profitability-analysis software as an E-business tool for industrial suppliers.

The alliances lets Maxager target suppliers doing business on the e-Steel, MaterialNet, and SupplierMarket.com exchanges; Maxager says it's seeking similar deals with other industrial marketplaces. The company says its Maxager software, which enables detailed profitability analysis at the product level, is a natural for the dynamic pricing that takes place in Net auctions. Such analysis can help suppliers determine when to stop bidding in an online request-for-quote event or figure out which RFQs are likely to result in a profitable sale.

"These online exchanges really are for the buyers," says Zack Lynch, Maxager VP of marketing. "There's a tremendous amount of downward pricing pressure. Suppliers need a competitive weapon for playing in these marketplaces."

Maxager has 10 customers in the United States and Japan, all large industrial suppliers that sell components to other manufacturers. They include Goodyear, Motorola, Seiko Epson, and Wheeling-Pittsburgh Steel.

Maxager is betting that the expansion of online industrial bidding on sites such as the Big Three automakers' forthcoming megamarketplace will spur demand for its software. "Real-time profitability analysis used to be a hard sell; many CEOs and CFOs didn't see the need," Lynch says. "But now the question is an E-business profit strategy. They know they need to think about that."

The Maxager software runs on Windows NT and requires the Oracle 7.3.2 database or higher. Most installations cost approximately $1 million and are installed in four weeks.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Slideshows
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
News
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Commentary
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll