Adobe Takes On Marketing Rivals - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
Adobe Takes On Marketing Rivals
Oldest First  |  Newest First  |  Threaded View
Lorna Garey
50%
50%
Lorna Garey,
User Rank: Author
3/27/2014 | 2:51:54 PM
Not the first thing you think of ...
You're right, deep analytics is not the first thing that comes to mind when you think about Adobe. Do you feel that this is an area the company is committed to, or that it may be looking to spin the division off and sell it to SAP?
asksqn
50%
50%
asksqn,
User Rank: Ninja
3/27/2014 | 3:07:12 PM
Wait & See
Consumers can only hope that Adobe's roll out of cloud services won't include the DRM nightmare of its software products.
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
3/27/2014 | 3:21:30 PM
It's a start, but only a start
Has anybody had a hands-on look at the Marketing Mix Planning preview? I have not seen it, and I'm wondering about the sophistication of these prections. Too hands on and it will be a turnoff to VPs and CMO. Too lightweight and companies will still have to rely on SAS or other analytic tools to do the real marketing optimization work. Adobe says this become part of the Adobe Marketing Cloud in 2014.


2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
News
The State of Chatbots: Pandemic Edition
Jessica Davis, Senior Editor, Enterprise Apps,  9/10/2020
Commentary
Deloitte on Cloud, the Edge, and Enterprise Expectations
Joao-Pierre S. Ruth, Senior Writer,  9/14/2020
Slideshows
Data Science: How the Pandemic Has Affected 10 Popular Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  9/9/2020
Register for InformationWeek Newsletters
Video
Current Issue
IT Automation Transforms Network Management
In this special report we will examine the layers of automation and orchestration in IT operations, and how they can provide high availability and greater scale for modern applications and business demands.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll