Crowdfunding The Next Healthcare Hit - InformationWeek
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Crowdfunding The Next Healthcare Hit
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danielcawrey
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danielcawrey,
User Rank: Ninja
4/7/2014 | 12:29:55 PM
Re: Crowdfunding mostly for consumer digital health tech?
I think that healthcare is going to attract a different subset of people looking to help crowdfund a project. Remember the Oculus example? That was clearly funded by people who fervently believed in VR.

In the healthcare sector, it may be harder for people to visualize the potential of a complex technology. Sure, promoting the ability for a healthcare project to save or improve lives is important.

The big picture, I think, is going to be key for raising money in this way for healthcare hits. 
Alison_Diana
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Alison_Diana,
User Rank: Author
4/7/2014 | 11:20:48 AM
The Solution for an IT Problem?
We've seen several Kickstarter success stories; I mentioned the most recent one in the story, of course. One thing I've often wondered about is whether any CIOs or IT professionals have ever found the technical solution they've been seeking via a crowdfunding site? Did your organization need X, Y, or Z and, boom, there it was, seeking money on Kickstarter, Indiegogo, or a similar site? If so, did you invest? Did the product come to market and did it work out for you? If that's ever happened to you or a colleague, please share your success (or disappointment if the product or company failed).
Alison_Diana
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Alison_Diana,
User Rank: Author
4/7/2014 | 10:42:11 AM
Re: Crowdfunding mostly for consumer digital health tech?
Yes and no. Most of the health-related technologies I found on crowdfunding sites did target patients/ consumers. But, having covered crowdfunding in the past, I was surprised at the success of some of the nuts and bolts technologies, the relatively unsexy pieces, that sparked investors' interest. These techs -- things like routers or coding tools -- aren't necessarily limited only to healthcare, which could be one reason I didn't find or include them in this particular round-up.

Crowdfunding is a way doctors, nurses, administrators, and other members of the healthcare world may find money to support their idea. The most challenging part is getting out the word and separating their idea from all the others out there. That's where social networking, marketing savvy, and dedication come in; of course, having a great idea is vital! 
David F. Carr
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David F. Carr,
User Rank: Author
4/7/2014 | 10:02:30 AM
Crowdfunding mostly for consumer digital health tech?
Seems like crowdfunding is most likely to succeed with products targeted for a consumer audience, as opposed for more technical/specialized products for the hospital. Arguably, getting consumers more engaged in managing their own health is the real frontier today, so this channel of funding could benefit the overall quality of care.
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