Bluetooth Wants Its Bite Of Big Data - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

CIO Insights & Innovation
Security & Risk Strategy
Team Building & Staffing
IT Strategy
Digital Business
Project Management
Programming Languages
Dr. Dobb's
Enterprise Applications
Operating Systems
Productivity/Collaboration Apps
Network Security
Careers & People
Threat Intelligence
IoT
Attacks & Breaches
Application Security
Cloud Security
Endpoint Security
Mobile Security
Perimeter Security
Risk Management
Operations Security
Analytics
Vulnerabilities & Threats
Security & Risk Strategy
Infrastructure as a Service
Platform as a Service
Software as a Service
Cloud Storage
Data Centers
Mobile Applications
Mobile Devices
Mobile Business
Enterprise Mobility Management
AI/Machine Learning
Big Data Analytics
Hardware/Architectures
Software Platforms
IoT
Networking
Wireless Infrastructure
Data Centers
Cloud Infrastructure
Careers and Certifications
Network Security
Government
Healthcare
Wall Street & Technology
Bank Systems & Technology
Insurance & Technology
Industries
Government
Healthcare
Wall Street & Technology
Bank Systems & Technology
Insurance & Technology
IT Life
Careers
Mobile
Mobile Applications
Mobile Devices
Mobile Business
Enterprise Mobility Management
Software
Enterprise Applications
Operating Systems
Productivity/Collaboration Apps
Comments
Bluetooth Wants Its Bite Of Big Data
Newest First  |  Oldest First  |  Threaded View
D. Henschen
50%
50%
D. Henschen,
 User Rank: Author
4/8/2014 | 12:58:36 PM
Bluetooth beats WiFi
IBM is talking up WiFi-based locaiton-based services for retailers through which they can offer opt-in/opt-out location services. If customers opt in, retailers can deliver targeted offers based on their shopping histories or location within a store. If they opt out you can still anonymously sense smart phone locations and use the data to track store traffic levels by department and time for better-informed staffing planning, says IBM.

Reading up on Apple's iBeacon technology, which is based on Bluetooth, I understand that its advantages include much better accuracy than WiFi. Can anybody share insight into the pros and cons of WiFi vs. Bluetooth location-based services?


State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Download Now!
Editors' Choice
Commentary
Get Your Enterprise Ready for 5G
Mary E. Shacklett, Mary E. Shacklett,  1/14/2020
Commentary
Modern App Dev: An Enterprise Guide
Cathleen Gagne, Managing Editor, InformationWeek,  1/5/2020
Slideshows
9 Ways to Improve IT and Operational Efficiencies in 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/2/2020
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Download This Issue!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll