Bluetooth Wants Its Bite Of Big Data - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
Bluetooth Wants Its Bite Of Big Data
Threaded  |  Newest First  |  Oldest First
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
4/8/2014 | 12:58:36 PM
Bluetooth beats WiFi
IBM is talking up WiFi-based locaiton-based services for retailers through which they can offer opt-in/opt-out location services. If customers opt in, retailers can deliver targeted offers based on their shopping histories or location within a store. If they opt out you can still anonymously sense smart phone locations and use the data to track store traffic levels by department and time for better-informed staffing planning, says IBM.

Reading up on Apple's iBeacon technology, which is based on Bluetooth, I understand that its advantages include much better accuracy than WiFi. Can anybody share insight into the pros and cons of WiFi vs. Bluetooth location-based services?


State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
Augmented Analytics Drives Next Wave of AI, Machine Learning, BI
Jessica Davis, Senior Editor, Enterprise Apps,  3/19/2020
Slideshows
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
Register for InformationWeek Newsletters
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll