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Twitter Reveals Mobile App Install Ads
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Ariella
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Ariella,
User Rank: Author
4/19/2014 | 8:59:54 PM
Re: Google or Social media
@Brian Another good point; you have to review the actual usage habits of your target audience. 
Brian.Dean
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Brian.Dean,
User Rank: Ninja
4/18/2014 | 8:12:29 PM
Re: Google or Social media
The ability of a social media site to generate revenue is important and the slightest hint that it is possible to do so make speculators to value it highly, Facebook is a good example. A lot depends on Twitter's strategy, if they want to grow their user base followed by delivering ads to users to generate FB type revenue then they will follow one path, if they want to match revenue ratios compared to their user base then another path will be followed and if, Twitter wants to match revenue by delivering higher value through for example, higher user engagement, then it would take another path.

 
Brian.Dean
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Brian.Dean,
User Rank: Ninja
4/18/2014 | 7:47:13 PM
Re: Google or Social media
@Ariella, I agree and I also default towards my desktop for the majority of things. The average website would be in a safer place if they kept their site appealing for both desktop and mobile users. There would be instances where it could be considered better to increase the mobile friendliness of a site, but I think that data from user's traffic (admin panel: OS, device and version, etc) should be utilized to make a decision.   
Thomas Claburn
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Thomas Claburn,
User Rank: Author
4/18/2014 | 7:46:38 PM
Re: Google or Social media
I agree about mobile and advertising. It can work but it's a poor fit in general. It only takes one ad taking over the screen in a mobile app for me to delete that app and find another.
DaneS255
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DaneS255,
User Rank: Apprentice
4/18/2014 | 7:09:50 PM
Re: Google or Social media
I think Twitter is still in good shape and comparisons to Google or Facebook aren't fair or even logical. They're apples and oranges, and Twitter will never have the user base of FB. Two different animals. Twitter just needs to stay focused on ad revenue. Looking back, I think the partnership or acquisition with MoPub was ill advised. There are much better ad networks and companies in the space, like Airpush or maybe even Millennial Media. Twitter just has to stay focused on building its revenue and let the cards fall where they may on user growth. It will stay steady but you can't force Googel or Facebook-type numbers that just aren't going to come.
Ariella
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Ariella,
User Rank: Author
4/17/2014 | 7:33:17 PM
Re: Google or Social media
@Brian thanks for that. For myself, I agree. I do like to get information on my big computer screen and wouldn't want to have to peer into a tiny one. But I have to admit that I'm not much of a mobile customer, as I really use my phone for old-fashioned calling.  Do you think, then, that all those poeple who optimize for mobile should also be careful to keep their sites also appealing to desktop users? 
Brian.Dean
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Brian.Dean,
User Rank: Ninja
4/17/2014 | 7:21:58 PM
Re: Google or Social media
@Ariella, I feel that desktops and the internet is still the king of the advertisement industry because it presences greater real estate and users are comfortable with navigating back and forth, and multi-tasking. Mobile devices have made navigation and multi tasking easier, but comparatively, it is not as good as desktops. Facebook's newsfeeds is interesting, as it allows ads to function in a similar way on both platforms, other than that I think that users don't click on in-app ads especially if the app is a heavy game.
Ariella
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Ariella,
User Rank: Author
4/17/2014 | 6:49:07 PM
Re: Google or Social media
@Brian you make a good point about mobile.  If it is not ideal for now, what is? 
Brian.Dean
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Brian.Dean,
User Rank: Ninja
4/17/2014 | 6:15:44 PM
Google or Social media
Delivering 130 billion ads in a month is huge. Mobile is not the most ideal place to be in the ad business because of limited real estate however, the number of mobile users is only going to increase globally in the future. I wonder whether Google (its ad business) will make any changes, so that it does not miss the boat.


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