IBM Unites Marketing, E-Commerce In 'ExperienceOne' - InformationWeek
IoT
IoT
Comments
IBM Unites Marketing, E-Commerce In 'ExperienceOne'
Newest First  |  Oldest First  |  Threaded View
felixlgriffin
50%
50%
felixlgriffin,
User Rank: Strategist
7/21/2014 | 3:22:53 PM
Nurturing the eBusiness Relationship

IBM understands the concept of nurturing the eBusiness Relationship. Combining eCommerce, digital marketing and mobile aspects into one CRM that enables a business to attract. convert, close (aquire), and delight (create loyal customers) is very innovative and cutting edge. A winning combinations that will definitely allow businesses to expand engagement well into the customer life cycle.

Charlie Babcock
50%
50%
Charlie Babcock,
User Rank: Author
5/13/2014 | 3:20:27 PM
The future of enterprise software
This is what the future of enterprise software looks like: a combination of on-premises and in the cloud operations.
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
5/13/2014 | 11:30:49 AM
You've heard this before
IBM has been talking about integration of tools including Unica, Coremetrics, Sterling Commerce and so on for some time. The new news here is the task-specific blendings with newer ingredients including Tealeaf for Web and mobile session playback, Xtify for mobile enagement, and Silverpop for email campaigns. As for sales and service? That's sure to involve somebody else's CRM, knit together with what IBM has to offer -- IMHO.


2017 State of IT Report
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll