SAP To Acquire SeeWhy For Marketing Push - InformationWeek

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SAP To Acquire SeeWhy For Marketing Push
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Charlie Babcock
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Charlie Babcock,
User Rank: Author
5/20/2014 | 8:50:04 PM
What's hot? Marketing startups. See why.
I want to launch a marketing startup at the beginning of my summer vacation, sell it at the end, see how much I can make.
D. Henschen
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D. Henschen,
User Rank: Author
5/20/2014 | 11:58:37 AM
Will the SeeWhy ecosystem survive?
Take a look at those companies in the SeeWhy ecosystem pictured above. I know the customer is king and gets to decide which vendors it will work with, but somehow I don't think "real-time data source" partners NetSuite and IBM Coremetrics or "real-time action" partners Salesforce.com/ExactTarget, Oracle/Responsys, or IBM Silverpop are going to want to maintain close ties with an SAP-owned SeeWhy. There are plenty of other fish in the sea, however, and maybe SeeWhy can step up its work with SAP partner Adobe. Opinions?


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