Why RIM Should Cut BlackBerry Losses - InformationWeek
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Why RIM Should Cut BlackBerry Losses
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herman_munster
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herman_munster,
User Rank: Apprentice
1/30/2012 | 4:56:44 PM
re: Why RIM Should Cut BlackBerry Losses
It's funny how we're sitting here thinking about how much better off RIM would be if they would just stick fork in their flagship product and move on. Oh, how easy it is to see how futile attempting to save the Blackberry platform is when you sit on the outside like we do. We can sit here and plainly see that the only chance RIM has of surviving is if they dump their antiquated tech to compete with other Android device makers.

Why can't the people in charge of RIM see these things as plainly as we can? RIM will continue to push their Blackberry devices, because they were at one time both popular and good, all the way to bankruptcy. No one is even interested in buying them.

Change is tough. I would really be surprised if RIM managed to evolve.

Given the losses Windows phone device makers suffered with their Windows smartphone devices last year, we'll hopefully see the proverbial nail hammered into that coffin this year, too. Of course Microsoft will continue making them for a few years, begging for developers to come play with them just like RIM did with WebOS. But ultimately, Windows Phone and WebOS will fall from their current status as "joke" to the more fermented status of "forgotten" soon enough since neither of those two platforms stand a chance against iOS and Android.

Microsoft is the company that built an OS where you had to hit a button labeled "Start" in order to shut your system down. Does anyone really want to buy a mobile phone with their software on it? Seriously?


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