Google Outlines Advertising Vision - InformationWeek

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Google Outlines Advertising Vision
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jlkansascity
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0%
jlkansascity,
User Rank: Apprentice
5/21/2014 | 5:31:34 PM
Oh No, I can see it now!
I can see it now. If you want to change a setting on your thermostat, you have to watch a video ad for 5 seconds first. When you're just checking the temperature, you'll have invites to play Candy Crush on your Nest screen.
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
5/21/2014 | 4:32:09 PM
Glad to hear there's not Nest desperation
Ads on your thermostat and fridge? That would really be a new low. I'm skepitcal about Google's ability to succeed with consumer products, whether that's Google Glass, Nest, or anything else I've seen. Even the Compute Cloud seems like a hobby without an aggressive game plan. Without the Google name, some of these projects would have killed off by now. For example, now that Honeywell (and others) have gotten hip to smart thermostats, I don't think premium-priced Nest stands a chance.
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