IT Leaders Must Assume New Role: Marketers - InformationWeek

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IT Leaders Must Assume New Role: Marketers
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Laurianne
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Laurianne,
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5/27/2014 | 1:09:24 PM
CIO As Marketing Pro
This topic came up several times at the MIT CIO Symposium last week. Forrester analyst Peter Burris noted how many technology company CIOs now tag along to customer sales pitches. The CIO of the potential customer wants to hear from the tech company CIO more than he or she wants to hear from the sales/marketing folks making the pitch.

Have you got the close-the-deal cred required for such interactions? Same is true for CIOs with security concerns regarding new projects or services. They want to hear it right from the CIO of the partner, the potential vendor...
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