Apple Buys Beats For Brand Power - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
Apple Buys Beats For Brand Power
Newest First  |  Oldest First  |  Threaded View
Alison_Diana
100%
0%
Alison_Diana,
User Rank: Author
5/29/2014 | 4:35:24 PM
Re: Spotify
Wouldn't that be interesting?! I wonder whether we'll see even more pop stars stick their names on headphones with Apple at the helm of Beats? A year or so ago I read an interesting article -- in Consumer Reports, perhaps? -- on these headsets, the money some stars made off them, and the (inferior) quality vs. other higher ticket sets. It was really fascinating to see how headphones have become the new sunglasses, in terms of slapping on a logo and charging a premium.
Lorna Garey
100%
0%
Lorna Garey,
User Rank: Author
5/29/2014 | 2:53:51 PM
Spotify
I'd love to know if Apple sniffed around Spotify and was rebuffed before making this deal. I agree with others, it seems like trying to buy coolness to me, which rarely works. But hey, it's not like Apple didn't have the money. Guess we'll see where it goes.
Thomas Claburn
100%
0%
Thomas Claburn,
User Rank: Author
5/29/2014 | 12:40:19 PM
Re: Apple Buys Beats - wasteful move
>They should have just bought MOG before Beats did and rebranded it "iTunes.com". 

It would have been much cheaper to do so: Beats baid $16 million for MOG. Apple is paying $2.6 billion for what MOG has become since then.


2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
How CIO Roles Will Change: The Future of Work
Jessica Davis, Senior Editor, Enterprise Apps,  7/1/2021
Commentary
A Strategy to Aid Underserved Communities and Fill Tech Jobs
Joao-Pierre S. Ruth, Senior Writer,  7/9/2021
Slideshows
10 Ways AI and ML Are Evolving
Lisa Morgan, Freelance Writer,  6/28/2021
Register for InformationWeek Newsletters
Video
Current Issue
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll