Apple Buys Beats For Brand Power - InformationWeek

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Apple Buys Beats For Brand Power
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User Rank: Author
5/29/2014 | 4:35:24 PM
Re: Spotify
Wouldn't that be interesting?! I wonder whether we'll see even more pop stars stick their names on headphones with Apple at the helm of Beats? A year or so ago I read an interesting article -- in Consumer Reports, perhaps? -- on these headsets, the money some stars made off them, and the (inferior) quality vs. other higher ticket sets. It was really fascinating to see how headphones have become the new sunglasses, in terms of slapping on a logo and charging a premium.
Lorna Garey
Lorna Garey,
User Rank: Author
5/29/2014 | 2:53:51 PM
I'd love to know if Apple sniffed around Spotify and was rebuffed before making this deal. I agree with others, it seems like trying to buy coolness to me, which rarely works. But hey, it's not like Apple didn't have the money. Guess we'll see where it goes.
Thomas Claburn
Thomas Claburn,
User Rank: Author
5/29/2014 | 12:40:19 PM
Re: Apple Buys Beats - wasteful move
>They should have just bought MOG before Beats did and rebranded it "". 

It would have been much cheaper to do so: Beats baid $16 million for MOG. Apple is paying $2.6 billion for what MOG has become since then.

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