Microsoft Smartwatch: Nadella's Next Strategy Step? - InformationWeek

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Microsoft Smartwatch: Nadella's Next Strategy Step?
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jgherbert
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jgherbert,
User Rank: Ninja
5/31/2014 | 1:02:31 PM
And...?
"a mood-monitoring smart bra prototype"

I loved it when this news came out; it gave an all new new meaning to the word "underwired".

Clearly there's a big interest from the major players in the personal health / wearable technology arenas. My issue so far is that the offerings are generally just so ugly I can't imagine wearing them. That said, it was a little shocking then to read the reports that Nike were canning their FuelBand product. Are they simply buddying up to Apple again? Maybe acknowledging that they just can't compete with the various smartphone makers (e.g. Samsung, Apple, Microsoft) who are planning or have released their own products? I'd understand that - it's hard to play in a field where you're up against people who can control both the wearable device and a mobile "partner" device.
Michael Endler
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Michael Endler,
User Rank: Author
5/31/2014 | 1:45:18 PM
Re: And...?
I think you're right about Nike. It makes more sense for them to cozy up to Apple than to try to compete on their own. Wearables are going to be big ecosystem plays, and I'm not sure Nike wants to go against the big guns in that space.
jgherbert
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jgherbert,
User Rank: Ninja
5/31/2014 | 1:52:34 PM
Re: And...?
Indeed. And has been pointed out many times, Nike always had a pretty tight relationship with Apple's iPhone form the get go, so perhaps it's not such a step down in some ways. They never stepped away from the iPhone App and kept developing it (though they also made an Android version, tsk!).

Maybe Apple should just buy Nike's digital division?
mak63
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mak63,
User Rank: Ninja
5/31/2014 | 10:59:59 PM
limited
I'm all for wearable devices. Nonetheless, Microsoft "could launch" a device that seems limited already, Isn't Samsung coming with a smartwatch that works as a stand-alone phone in a few months?
moarsauce123
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moarsauce123,
User Rank: Ninja
6/1/2014 | 8:28:21 AM
Another flop product?
Smart watches flopped for every manufacturer so far. They are the solution to a problem that doesn't exist plus they are quite expensive. People already do not buy smart watches and they surely will not spend hundreds of dollars for one from Microsoft.
Gary_EL
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Gary_EL,
User Rank: Ninja
6/1/2014 | 8:32:41 PM
Re: Another flop product?
I agree.

>> solution to a problem that doesn't exist

I can just see it now - Hordes of junior diagnosticians besieging their doctors with reams of questionable data taken with an uncertified device by individuals with no clinical background. An unhappy time for all.


This is a class of device that certainly has a future, but it must come from the clinicians to the patients, not the patients to the clinicians. The cart should take its traditional place behind the horse.
Gigi3
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Gigi3,
User Rank: Ninja
6/2/2014 | 4:25:26 AM
Wearable devicess from MS
"Microsoft could launch a health-oriented smartwatch as soon as this summer, according to a new report. Intriguingly, the device allegedly will be compatible not only with Windows Phone handsets, but also with iPhones and Android smartphones. A flurry of reports last year claimed Microsoft was developing a smartwatch, but until recently, new details had been scant."

Micheal, It seems that MS is also venturing in to wearable device segments by diversifying their business from OS and Software to devices. This will help them to be prominent in market and to held their own market portion before Google get flourish the business.
Gigi3
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Gigi3,
User Rank: Ninja
6/2/2014 | 4:30:18 AM
Re: Another flop product?
"Smart watches flopped for every manufacturer so far. They are the solution to a problem that doesn't exist plus they are quite expensive. People already do not buy smart watches and they surely will not spend hundreds of dollars for one from Microsoft."

Moarsauce123, you are right about failure of smart watches/ that's the reason Samsung added mobile functionality along with smart watches (Samsung Gear) for Galaxy S3 & S4. Its seems to be great success and MS is doing the same thing.
SaneIT
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SaneIT,
User Rank: Ninja
6/2/2014 | 7:38:42 AM
Re: Another flop product?
I came here to make those same points.  There is a reason that Samsung isn't relying on the connection to a smart phone to have a usable "smart" watch.  I know that the first version is going to leave use wanting since expectations are high but this is headed in the direction that I've been waiting for.  If they can work out a Chromecast like solution so that I can push some apps from a smart watch to my laptop/tablet I could see leaving my phone behind.
Alison_Diana
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Alison_Diana,
User Rank: Author
6/2/2014 | 4:25:59 PM
Re: Wearable devicess from MS
If Microsoft enters the smartwatch space, it's smart to expand its OS beyond Windows. Consumers don't care about the OS. And when you're talking about something that people wear, they can be especially fickle and especially conscious of how something looks and feels. If I was MS, I'd worry more about aesthetics this time!
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