Hey CIOs, Are You Killing Time? - InformationWeek
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Hey CIOs, Are You Killing Time?
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Lorna Garey
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Lorna Garey,
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6/2/2014 | 3:48:47 PM
Toot that horn
This struck me -- crafting "a message that hammers home the unique value proposition of a product might be just as important as the innovation itself."

There's so much noise now. If a company doesn't get out there and figure out a way to cut through the madness and get its message out, it needn't have bothered with the innovation.

 
Laurianne
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Laurianne,
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6/2/2014 | 11:18:19 AM
Time Waits For No CIO
Today's expectations make the old days of making that 18-month project plan come in on time seem positively luxurious. Better analytics have played a major role.


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