Microsoft Surface Pro 3: Why To Buy - InformationWeek

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Microsoft Surface Pro 3: Why To Buy
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Joe Stanganelli
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Joe Stanganelli,
User Rank: Author
6/28/2014 | 8:45:50 AM
At the desk vs. ...?
They make ergonomic floor stands for tablets that will allow you to place them at just the right comfortable height for you, wherever you are (i.e., whether at a desk, on a couch or recliner, or even in bed).  This is especially important for somebody like me who has back and neck issues.
DDURBIN1
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DDURBIN1,
User Rank: Apprentice
6/26/2014 | 4:52:20 PM
Re: shopper report
Microsoft spends tons on market research and product feedback prior to market roll out.  I'm amazed they do so poorly at determining product features and understanding their demand for said product features.  I'd say MS was better at software product development than hardware but MS has none neither very well.  We will see if they learned anything from the Pro 2-256GB demand which I expect to be their big winner in the Pro 3 version.
Michael Endler
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Michael Endler,
User Rank: Author
6/26/2014 | 3:54:16 PM
Re: What about the glued in components/built in obsolescence/ impossibility to repair?
@beyond,

That's really disappointing. Thanks for sharing your experience-- sorry it didn't turn out better. Panos Panay tossed the Surface Pro 3 on the floor when he launched the device, in order to demonstrate its durability. Given that Microsoft is now volunteering that the device can survive a fall, I wonder if people will experience the same kind of service that you did.
Michael Endler
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Michael Endler,
User Rank: Author
6/26/2014 | 3:50:54 PM
Re: shopper report
Yeah, it'll be a real bummer if Microsoft runs into the same inventory problems that it ran into with the 256 GB Pro 2. They've given themselves some breathing room before the i3 and i7 models are expected, so hopefully they can meet their deadlines. I expect demand will be higher than it was for previous models, but we're not talking about iPad-level demand. If Microsoft could produce too many first-gen Surfaces, then they have the capacity to produce enough Pro 3s-- as long as they've planned well.
Michael Endler
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Michael Endler,
User Rank: Author
6/26/2014 | 3:47:00 PM
Re: Too expensive
@anon,

While Apple vs. Microsoft conversations often incite kneejerk fanboyism, I think there's more value to Apple than mere rhetoric. Admittedly, it's not all easy to quantify.  But Apple's usually the top seller of $1000+ PCs (which sometimes surprises people—but it makes sense if you think about it, given that virtually all Macs are more than $1000). Granted, Apple's popularity among affluent people doesn't dismiss the possibility that some people with too much money buy Apple products just to be fashionable. Nevertheless, this popularity indicates that people with enough money to be discerning choose Apple at a much higher rate. One assumes that some of these people perceive real value, rather the trendies, given the large numbers we're talking about.

Additionally, even though Apple machines use the same components as cheaper Windows machines, for certain kinds of performance, Apple machines perform better, thanks to Apple's tight control of both hardware and software. Moreover, while the internal components might be comparable to those in cheaper Windows devices, the external components are a different issue. I know design don't matter to everyone, especially if you're particularly utilitarian, but it matters to others—and if you make people comfortable, they'll be more productive. I think you can also make some arguments in favor of OS X, maybe not on the IT side, but for users, it's clearly a different aesthetic than Windows, and features such as Spaces are pretty great. Does that mean everyone would buy a MacBook Pro if money were no object? No, of course not. As you point out, gamers have better options, and if you're running a business and need to be frugal, you can get the job done with Windows machines while spending half as much. And even though I like OS X, I wouldn't fault somehow who subjectively just doesn't like it. But the point is—Macs provide some empirical value, and even if some of Apple's benefits aren't as tangible as specs, I think it offers more than rhetoric.
Michael Endler
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Michael Endler,
User Rank: Author
6/26/2014 | 3:23:38 PM
Re: Enterprise or bust
Compared to any other single manufacturer, Apple retains customers very, very well. Considering how expensive its computers are, that says something, doesn't it?
Michael Endler
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Michael Endler,
User Rank: Author
6/26/2014 | 3:20:41 PM
Re: Surface Pro 3 is a great productivity device for a lot of people, but probably not for the mass market
@indranil

Yes, definitely, the Surface Pro 3 will be a fine device for many students. Much more practical than the early models, in that regard.

As for marketing, I think they've corrected some problems while introducing others. The original Surface ads were sort of entertaining, but breakdancing employees and stomping school girls didn't really communicate how the devices were supposed to work. For the second-generation devices, Microsoft corrected this problem. The current Surface Pro 3 ad is probably the strongest one yet; in 30 seconds, it gives you a pretty fair and accurate look at all the ways you might use the device. It also doesn't hurt that the current commercial advertises a better product. But even though the commercials are better, many have questioned whether Microsoft should be emphasizing comparisons with the MacBook Air. While I can see why Microsoft is making the comparison, I can also see how it further muddies the waters regarding what Surface is, and for whom.
DDURBIN1
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DDURBIN1,
User Rank: Apprentice
6/24/2014 | 10:16:59 AM
Re: Enterprise or bust
Once you go "Mac" you'll never go back.  The OS and UI on a MacBook has stayed very consistent from one version/release to the next.  Can Microsoft say the same about Windows?  I don't think too many MacBook users are insterested in going back to the  moronic shuffling deck chair updates from Microsoft and they'd pay more for a product to stay in Apple's camp.
DDURBIN1
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DDURBIN1,
User Rank: Apprentice
6/24/2014 | 10:07:02 AM
Re: shopper report
It looks like Microsoft is making the same mistake as with the Surface Pro 2, limited model availablity.  The Surface Pro 2 256GB model never saw the light of day.  Looks like the same is reoccuring with the Surface Pro  3 (i5) 256GB model.  Both are a home run for businesses but can't get their hands on one.
DDURBIN1
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100%
DDURBIN1,
User Rank: Apprentice
6/24/2014 | 9:59:44 AM
Re: Too expensive
Apple is a status symbol?  Apple is the largest valued corporation in the world because its a status symbol?  Not hardly.  Obviously you know absolutely nothing about a product's value.  You should work for Microsoft business development because that's their problem too.  They haven't been able to come up with a product that provides the best amount of features and price that represents a "good" value to the customer.  Apple certainly has.
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