Microsoft Surface Pro 3: Why To Buy - InformationWeek

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Microsoft Surface Pro 3: Why To Buy
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Laurianne
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Laurianne,
User Rank: Author
6/23/2014 | 3:12:38 PM
shopper report
Did you go play with the Surface pro 3 in a store this past weekend? Let's hear from you.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
6/23/2014 | 4:11:15 PM
Enterprise or bust
Some of the features cited here make a good case for on-the-go workers -- quick access to Office, namely OneNote, and the pen functionality. But I don't think consumers will ever buy into this and maybe that won't matter to Microsoft as long as enterprises start using it. It's priced at the same level as the MacBook Air (Surface Pro 3 is more expensive when you go head-to-head on specs) so it can't really win over consumers on price. It's a unique device but still a tough sell. The iPad comparisons never made sense to me.

But here's one short-term strategy that could work.

Microsoft offers $650 store credit for MacBook Air for Surface Pro 3 trade-in
Michael Endler
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Michael Endler,
User Rank: Author
6/23/2014 | 4:16:03 PM
Re: Reveal Any Compensation From Micro$oft...
That's fine. I won't try to debate you, especially since your post's paucity of specific complaints leaves little to debate. But I think it's a little funny you find this article so outlandishly pro-Surface, given that it includes several paragraphs that explain why someone might prefer other devices, including the MacBook Air.
Michael Endler
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Michael Endler,
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6/23/2014 | 4:57:44 PM
Re: shopper report - Microsoft Surface Pro 3
@LEdwardsAK,

Thanks for all the comments! Cool that you are enjoying your Surface. Here are a few thoughts.

"The issue regarding it an iPad replacement, why not?"

You bring up several good points, but I think there are several reasons. For some people, the Surface Pro 3 could replace an iPad; as you demonstrate, there are ways to mitigate the app issue. I think some people would hesitate to consider it an iPad replacement for the reason you cited—they're attuned at least somewhat to the Apple environment, and even if they're interested in a Surface Pro 3, the synergies between, say, the user's iPhone and iPad might get in the way. But I also think the ergonomic issue I alluded to in the article is valid. Each device encourages you to use it and hold it in different ways, and depending what you like to do, that might be a big difference, or no difference at all. The Surface is great as a note-taking tablet, but for web-browsing and apps, I find iPads easier and more comfortable to hold. For apps that involve interacting with your environment via the camera, I also find the iPad more agreeable. Likewise, UI can't be discounted. In the Surface's tablet mode, you're using Live Tiles and Modern Apps. Some of this looks and feels like iOS, and some of it doesn't. You can learn either UI, and they're both basically fine—but Apple has always had the edge when it comes to luring people in via the UI, and though iOS has its messy points, I think that's still the case, by and large. It's fine to be utilitarian and to not care personally about the aesthetics of the UI—but just as some people scoff at Apple's showy animations or claim illness after looking at iOS's parallax effect, there are millions of others who feel empowered by Apple products precisely because the UI works for them. For the preceding reasons, I was careful in the article not to say that one tablet was better than the other, per se—only that they're different. I can imagine some people preferring one to the other, some people being indifferent, and some people (with big device budgets) using both. Like I said, I can see individuals replacing an iPad with a Pro 3, but I can't see that in general.

"I have paired it with the Microsoft Sculpt Comfort Bluetooth mouse because I generally favor using a mouse over trackpads of any size for my day-to-day work."

Has the new Surface Pro 3 trackpad swayed you at all? The ones on earlier Type Covers were worthless, but the new one is pretty nice. A mouse still helps, though.
 
"Also the clicker on the pen can be reprogrammed to do other actions such as opening another program instead when clicked."

Good point! Thanks for pointing that out.

" In the end its all about choices..."

Agreed. I don't think one can definitively say that the MacBook Air or the Surface Pro 3 is better than the other. They're both nice devices, and they'll both have a place. It's good to be able to choose more than one kind of great device at any given price. It lets us personalize our workflows and encourages the device-makers to stay on their toes. After all, even an Apple die hard has to hope the Surface Pro 3 does well enough to encourage Apple to hurry up with those Retina MacBook Airs, right?
Michael Endler
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Michael Endler,
User Rank: Author
6/23/2014 | 5:20:09 PM
Re: Enterprise or bust
Let's hear it, MacBook Air owners, any takers? $650 back (or maybe less... see the fine print) takes a lot of sting out of the Surface Pro 3's cost.



Michael Endler
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Michael Endler,
User Rank: Author
6/23/2014 | 5:44:02 PM
Re: Surface Pro is another device for it's purpose
@howeIn

Thanks for sharing the experiences with the Surface Pro 2. I think you say it well-- the Surface Pro 2 is neither tablet nor laptop but something else, more like its own category. I think you can call the Pro 3 a laptop more easily than you could either of the first two-- but it's still something different as well.

I think if you liked the Pro 2 you'll definitely like the Pro 3. Unless I'm making major allowances for a small niche of users (e.g. people who value the Surface Pro 2's smaller footprint above all else), I can't think of a way that the Pro 3 isn't better.
Michael Endler
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Michael Endler,
User Rank: Author
6/23/2014 | 5:49:14 PM
Re: Surface Pro 3 is TERRIFIC
@Ira,

"I am unsure if it is safe to have any computer functioning in close contact to my body."

I'd wondered that too. When I was younger, my mother, no doubt thinking of future grandchildren, always used to warn me about using laptops on my lap. I don't hear people talk about that concern much any more-- but I did a quick Google search and found tons of recent stuff on the topic. At least with a device like the Pro 3, you don't have a big battery sitting directly on your lap.
Michael Endler
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Michael Endler,
User Rank: Author
6/23/2014 | 6:06:22 PM
Re: Too expensive
@WillNy3

Thanks for the thoughts. I think you're right—if you want to maximize qualities such as PC specs or tablet app access, the Surface Pro 3 isn't a very frugal option. That said, I don't think it's designed for people with those priorities. The MacBook Air is pretty successful, and the Surface Pro 3 generally meets or exceeds the MacBook's spec standards, so I think for its target audience of mobile professionals, the Surface Pro 3 brings enough power. I admit I'd like to see an option with a more powerful GPU, but the i5-based demo unit with 8 GB of RAM hasn't had any problem keeping up with whatever I've needed. I can't fault Microsoft for balancing  form factor and power the way it has. The Pro 3 is a unique device, and the extent to which you can justify its high cost is the extent to which that uniqueness matters to you.

Also, Chrome and touch don't get along well—very true. Good point.

Also agree that the original Touch Covers were awful. The second-generation keyboards were serviceable. The one released alongside the Pro 3 is quite good. It's more rigid and spacious (though I'm pretty sure key travel and layout are actually the same), and includes a very nice (though not MacBook-level nice) trackpad.
Michael Endler
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Michael Endler,
User Rank: Author
6/26/2014 | 3:20:41 PM
Re: Surface Pro 3 is a great productivity device for a lot of people, but probably not for the mass market
@indranil

Yes, definitely, the Surface Pro 3 will be a fine device for many students. Much more practical than the early models, in that regard.

As for marketing, I think they've corrected some problems while introducing others. The original Surface ads were sort of entertaining, but breakdancing employees and stomping school girls didn't really communicate how the devices were supposed to work. For the second-generation devices, Microsoft corrected this problem. The current Surface Pro 3 ad is probably the strongest one yet; in 30 seconds, it gives you a pretty fair and accurate look at all the ways you might use the device. It also doesn't hurt that the current commercial advertises a better product. But even though the commercials are better, many have questioned whether Microsoft should be emphasizing comparisons with the MacBook Air. While I can see why Microsoft is making the comparison, I can also see how it further muddies the waters regarding what Surface is, and for whom.
Michael Endler
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Michael Endler,
User Rank: Author
6/26/2014 | 3:23:38 PM
Re: Enterprise or bust
Compared to any other single manufacturer, Apple retains customers very, very well. Considering how expensive its computers are, that says something, doesn't it?
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