How Samsung Screwed Up Its Super Bowl Ad - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
How Samsung Screwed Up Its Super Bowl Ad
Newest First  |  Oldest First  |  Threaded View
Page 1 / 5   >   >>
YMOM100
50%
50%
YMOM100,
User Rank: Apprentice
2/11/2012 | 6:15:30 PM
re: How Samsung Screwed Up Its Super Bowl Ad
There are people who like a stylus better than the finger. And given the screen size of phones the landing areas need to be finger sized at least, with a stylus the landing zones can be smaller. Also, the stylus is thinner than a finger, so it is less in the way.
The biggest disadvantage is losing the stylus and having to buy a new one for 9.99$ plus S+H.
herman_munster
50%
50%
herman_munster,
User Rank: Apprentice
2/9/2012 | 8:20:23 PM
re: How Samsung Screwed Up Its Super Bowl Ad
I don't think it was a mistake. Offering a device that allows for the expected touch interface as well as the use of a fine point stylus is something that, in my mind, should be welcomed.

No, the stylus is not required to interact with the touch interface. It's there to present the user with a means for advancing their usage of their touch device. What do I mean by this? Try using your iPad as a notepad in a meeting. You will either wind up drawing your notes with your finger, winding up with huge block letters, or using the touch keyboard and limiting your ability to take notes as productively as you could with a paper notepad. That's a huge short coming for iOS devices in business.

Enter this device and all of a sudden you can write as finely as you do with a pen and even control the thickness of the line your stylus makes. When you're out of your note app, you use your fingers to navigate through the UI just like with all other devices with a touch baed UI.

Why do you think this is a bad thing? Have you interacted with this device for review purposes? It sounds more like a lot of people saw this commercial and made some fairly broad assumptions.

Mark my words, OP, it wont be long before you see styluses included with tablets (or sold as an extra) that allow users to write normally in a note app. This Samsung device is just the beginning. Soon enough even iOS will get an update that allows users to use an after market stylus to jot notes in a reasonable and effective way. That might be a really good topic to explore in future articles. I would certainly read them.
EVVJSK
50%
50%
EVVJSK,
User Rank: Apprentice
2/9/2012 | 4:31:28 PM
re: How Samsung Screwed Up Its Super Bowl Ad
I would ask "Does a Painter need a Brush" ? To further the analogy, the Painter may not need a brush if he is a house painter (he or she could use their hands or a roller or something else UNLESS they wanted to do something fine (in the case of Davinci) and then a brush comes in pretty handy. Can we PLEASE QUIT WITH THE ONE SIZE FITS ALL MENTATLITY THAT MANY PEOPLE CURRENTLY HAVE !
Aden11
50%
50%
Aden11,
User Rank: Apprentice
2/8/2012 | 8:44:22 PM
re: How Samsung Screwed Up Its Super Bowl Ad
You claim whatever you like to claim the fact of the matter is their galaxy line phones are copy and paste. And before defending Samsung, take a look at Nokia's new toy and then read my comment. Perhaps then you will understand my point.
JBinNZ
50%
50%
JBinNZ,
User Rank: Apprentice
2/8/2012 | 2:07:37 AM
re: How Samsung Screwed Up Its Super Bowl Ad
Samsung is one of the most advanced technology companies whereas Apple is just a design company. I think all Apple patents are related to their design and software which also related to specific jestures or how they look (design)

Using their absurd patents, see also multiple design patents that have never eventuated like the one registered in EU to go against Samsung GT, what they are trying to do is monopoly. Wake up man. You would never benefit from this unless you are a shareholder of Apple.

By the way, my wife is using this Galaxy Note almost 3 months and I can tell you that this shit is the best smartphone on the market. I am getting so tired and bored with my 3.5inch phone.

Wake up man, Samsung is no longer Samesung that you want to portrait to be.
JBinNZ
50%
50%
JBinNZ,
User Rank: Apprentice
2/8/2012 | 1:26:41 AM
re: How Samsung Screwed Up Its Super Bowl Ad
I bought a white GN for my wife almost 3 month ago. This is THE best smartphone available on the market. 5.3inch Super Amoled full hd resolution display with top specs inside. end of story really
TreeInMyCube
50%
50%
TreeInMyCube,
User Rank: Apprentice
2/7/2012 | 10:13:41 PM
re: How Samsung Screwed Up Its Super Bowl Ad
Whether the stylus is useful or not is beside the point. The commercial didn't work as well as some, e.g., Elton John for Pepsi, little Darth Vader for VW (last year), because it did not create a positive buzz for the company. If the biggest Twitter trend for your commercial is something that is *mocking* your ad, your ad didn't work.
I found the over-the-top marching band / BMX bike / gospel choir to be kinda entertaining, like some of the Ford Fiesta commercials. If they had emphasized other product features, like the screen and HD playback, and said something like, "and when you need it, you can point with something smaller than your finger" they might have avoided the mockery.
Aden11
50%
50%
Aden11,
User Rank: Apprentice
2/7/2012 | 9:13:14 PM
re: How Samsung Screwed Up Its Super Bowl Ad
Eric, it's Samsung. What else you expect from them? Their whole philosophy is based on cut and paste. They should learn from Nokia to come up with different and elegant design rather then cutting and pasting iPhone with 10 different screen sizes.
jso
50%
50%
jso,
User Rank: Apprentice
2/7/2012 | 4:52:57 PM
re: How Samsung Screwed Up Its Super Bowl Ad
The people making fun of this are idiots. If they would have done the work, they they would know you can do so much more with that stylus than what the Palm was for. Why would you even concentrate on those people? Focus on the ones that think this phone rocks. And as far as the iPhone, please, Apple is so overrated. It's sickening. First of all, all these people in the US are complaining about the economy and unemployement but yet they go out and support Apple who has 700,000 jobs in China instead of the US. It's time to teach Apple that there is no "i" in "WE the People". At least Samsung has more Americans working for them in the US than Apple. Finally, the Samsung Note is really going to be a huge competition. Read the real blogs out there. Find out the real facts.
bartio06
50%
50%
bartio06,
User Rank: Apprentice
2/7/2012 | 4:28:21 PM
re: How Samsung Screwed Up Its Super Bowl Ad
Comparing this to old Windows and Palm phones is a very biased or an uninformed rant. This device can replace an iPad like device, the phone and the laptop too in some situations. I would use this in class/meetings to jot notes using the stylus. You always cannot type as fast as you can draw quick words and figures using a stylus.
I go to Grad school in evenings and sometimes could use a device like this to read some pdf materials while at the gym which is usually hard to read on a 4-inch screen.
I used to own the Dell Streak 5 but had to sell it after a week due to the poor camera in it. The form factor was great though. I think the 5.5" screen in the Note would be a great replacement over my Galaxy SII.
Page 1 / 5   >   >>


State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
Study Proposes 5 Primary Traits of Innovation Leaders
Joao-Pierre S. Ruth, Senior Writer,  11/8/2019
Slideshows
Top-Paying U.S. Cities for Data Scientists and Data Analysts
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/5/2019
Slideshows
10 Strategic Technology Trends for 2020
Jessica Davis, Senior Editor, Enterprise Apps,  11/1/2019
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll