Social Networks Bomb In Customer Satisfaction - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Comments
Social Networks Bomb In Customer Satisfaction
Newest First  |  Oldest First  |  Threaded View
Charlie Babcock
50%
50%
Charlie Babcock,
User Rank: Author
7/23/2014 | 8:12:15 PM
The inventory fights back
On social nets, "....we users are just the inventory." Yes, and likewise, we searchers are just the inventory at Google. In the long run, treating your customers as inventory will not pay dividends. It will be regarded as a kind of Internet dark ages where the new power of the network was used in robber barron-like fashion.
PedroGonzales
50%
50%
PedroGonzales,
User Rank: Ninja
7/23/2014 | 3:55:12 PM
Re: Proof that the social network is not the website
@ David F. Carr . I tend to agree with you.  Since they use facebook to connect with people. People continue to use it whether it is easy to use.  But as people shift to other social media tools, they will have to improve their user satisfaction, otherwise, connecting to people may not be enough 
JuliaG865
50%
50%
JuliaG865,
User Rank: Apprentice
7/23/2014 | 10:56:54 AM
Where's Instagram?
I was interested in how Instagram ranked -- and other readers might be as well --so I checked ACSI's press release. Instagram ranked 73 along with YouTube, Reddit and Tumblr.
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
7/22/2014 | 7:48:47 PM
Re: Flawed survey assumptions?
>If the survey is mean to gather opinions from social network customers, they should have polled the advertisers. We users are just the inventory.

Nicely said.
EricT882
50%
50%
EricT882,
User Rank: Apprentice
7/22/2014 | 4:46:11 PM
Flawed survey assumptions?
If the survey is mean to gather opinions from social network customers, they should have polled the advertisers. We users are just the inventory.
Michael Endler
50%
50%
Michael Endler,
User Rank: Author
7/22/2014 | 4:34:54 PM
Pinterest doesn't have as many users
I might be wrong, but I suspect Pinterest fares better partly because it has a smaller, perhaps more self-selected, user base. More users means more opportunities for the service to alienate someone, and more users who sign up because everyone else has, and not because they're actually enthusiastic about the service. Pinterest has something like 70 million users, which is a lot—but it's only a fraction of what some of the companies in this comparison have.
stotheco
50%
50%
stotheco,
User Rank: Ninja
7/22/2014 | 1:48:42 PM
Re: Proof that the social network is not the website
True. It's more about the network rather than the site itself, which is why people come back even though they may be unhappy with certain parts of the website. Like the interface or the lack of privacy options, for instance. (Yes, Facebook, I am talikg about you!)
David F. Carr
50%
50%
David F. Carr,
User Rank: Author
7/22/2014 | 1:02:38 PM
Proof that the social network is not the website
The social network is really the connections between people; the online experience is just a tool for accessing it. If people like the social network they've formed on the website, they keep coming back even if their satisfaction with the website itself is not that high. This is why Facebook succeeds, despite itself sometimes, because it has gotten a few of the basics right. Google+ users might like the online experience more, but for many people the social network still hasn't materialized on the social networking site.


2019 State of DevOps
2019 State of DevOps
DevOps is needed in today's business environment, where improved application security is essential and users demand more applications, services, and features fast. We sought to see where DevOps adoption and deployment stand, this report summarizes our survey findings. Find out what the survey revealed today.
Slideshows
How to Land a Job in Cloud Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  6/19/2019
Commentary
How to Convince Wary Customers to Share Personal Information
John Edwards, Technology Journalist & Author,  6/17/2019
Commentary
The Art and Science of Robot Wrangling in the AI Era
Guest Commentary, Guest Commentary,  6/11/2019
Register for InformationWeek Newsletters
Video
Current Issue
A New World of IT Management in 2019
This IT Trend Report highlights how several years of developments in technology and business strategies have led to a subsequent wave of changes in the role of an IT organization, how CIOs and other IT leaders approach management, in addition to the jobs of many IT professionals up and down the org chart.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll