Why Facebook's 'Buy' Button Will Fail - InformationWeek

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Why Facebook’s 'Buy' Button Will Fail
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nomii
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nomii,
User Rank: Ninja
7/26/2014 | 3:24:20 AM
Re: In One Word: Trust
The news of sharing the profileinformation did not go down well with the consumers and the trust level is at it low in almost every community. People are now really not willing to use their actual information for the fear of its being stolen. In time launching a buy button is the recepie to loose. I think they should invest in getting the trust back rather then making it more down.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
7/25/2014 | 9:52:55 AM
Re: In One Word: Trust
Trust will certianly be the biggest obstacle. I'm not sure if the convenience of shopping without leaving the site is enough to encourage users to input their credit card numbers. 
stotheco
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stotheco,
User Rank: Ninja
7/25/2014 | 1:54:57 AM
Re: In One Word: Trust
Sure, hundreds of millions of people use Facebook to socialize and share photos. However, what percentage of users would say that they trust Facebook? It would be far fewer than they would hope, that's for sure. And before you can convince consumers to hit that Buy button, you've got to be able to get their trust.
6 one way half a dozen another
50%
50%
6 one way half a dozen another,
User Rank: Strategist
7/24/2014 | 2:34:06 PM
In One Word: Trust
First and foremost, will people be able to really trust Facebook with their credit card numbers? Partly due to Facebook's reputation for "oops, my bad" style privacy breaches as well as the recent high profile data thefts at a number of retailers, I think users may have a hard time turning over secure information for potential exposure and abuse.

Secondly, will users purchases be automatically shared as posts to their feeds? Or, at the least, have their retail experience shared as an "endorsement" for an advertiser? Or will this be opt-in only behavior?

Lastly (and maybe most importantly), will the marchandise be worth buying at all? Facebook has a reputation for just as many low quality advertisers as it now has higher quality ones. And, if you don't much of a profile or activity, they throw pretty much anything, adwise, at you, regardless of how irrelevant it may be.

I see a small minority finding it useful but an intrusion at worst, an annoyance at best for the majority.


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