Smartwatches Need A Disrupter - InformationWeek
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Smartwatches Need A Disrupter
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Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
8/15/2014 | 12:55:40 PM
Classic Apple moment?
Time to call a spade a spade: smartwatches and activity wristbands are niche products riding on hype. If past is prologue, then this is a classic Apple moment. As it did in 2001, 2007, and 2010 -- Apple the hero comes in and adds focus and coolness to a category with half-baked products. iWatch, if it happens, will be the company's biggest challenge since the iPhone.

But I still think smartwatches will be huge -- they're just finding their way. Even if they're ultimately just used for notifications and tracking health data, that's still a big deal. We use our smartphones for way too much. I'll gladly outsource notifications, GPS, geofencing, check lists, calendar reminders etc to a smartwatch that's just a glance away. There are too many kinks now, but I think in two years we'll be having a more positive conversation about smartwatches.
Laurianne
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Laurianne,
User Rank: Author
8/15/2014 | 1:29:54 PM
Re: Classic Apple moment?
Maybe a watch is not the breakthrough form factor for Apple. Maybe it's another kind of wearable?
Thomas Claburn
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Thomas Claburn,
User Rank: Author
8/15/2014 | 7:25:49 PM
Re: Classic Apple moment?
>There are too many kinks now, but I think in two years we'll be having a more positive conversation about smartwatches.

I'm inclined to agree, though I think companies want data so much it blinds them to the fact that consumers don't know what to do with it. If you're, say monitoring your heartbeat or weight and you get a slightly different number, what does that mean? Should you take action? The answer is only clear in extreme circumstances. The companies that make this work will be able to provide specific guidance linked to data.
PedroGonzales
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PedroGonzales,
User Rank: Ninja
8/19/2014 | 11:08:18 AM
Re: Classic Apple moment?
@Thomas. I agree. if the presentation from the data collected from the wearable device is presented to a person in a way that improves their health.  This will engage people to use it.  There really needs to be a transformation with smartwatches otherwise, dumm watches(regular watches) will continue to out smart them. 
danielcawrey
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danielcawrey,
User Rank: Ninja
8/16/2014 | 12:31:03 PM
Re: Classic Apple moment?
My hope is that Apple waits to put out a compelling product. If they are just realeasing a me-too wearable, it's not going to be worth it for them.

I applaud Google for getting out there early with Android Wear. But I am that person who wore a fitness tracker for a while and then realized it wasn't really worth it to me. 


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