Facebook Will Track Shopping Habits - InformationWeek
IoT
IoT
Comments
Facebook Will Track Shopping Habits
Newest First  |  Oldest First  |  Threaded View
<<   <   Page 3 / 3
danielcawrey
50%
50%
danielcawrey,
User Rank: Ninja
8/16/2014 | 12:25:47 PM
Re: Shopping
I certainly can see how this would be valuable to marketers, and it's just something else that Facebook can offer to its advertisers that perhaps no other company can do. 

Google should be able to do this as well – surprising that they aren't already. But maybe with this Facebook announcement, they will also release a similar product for marketers. 
Gary_EL
50%
50%
Gary_EL,
User Rank: Ninja
8/15/2014 | 10:42:08 PM
Re: Shopping
Facebook knows so much about me and communicates it so well to ebay that I hardly have to think about what I want to buy - it's all there waiting for me as soon as I log in, with comments and recommendations. Don't worry about the NSA, they're amateurs compared to this crew.
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
8/15/2014 | 7:21:38 PM
Re: Shopping
>Facebook can track and link activity on various devices since users must log in first to use the service.

This is why you should log out of Facebook.
progman2000
50%
50%
progman2000,
User Rank: Ninja
8/15/2014 | 4:38:53 PM
Re: Shopping
I don't trust the phrase "Don't Worry" with anything Facebook does...
Alison_Diana
50%
50%
Alison_Diana,
User Rank: Author
8/15/2014 | 2:52:50 PM
Re: Shopping
Ditto, @Laurie. Companies should find this information useful when designing websites, apps, and processes. Obviously they can fit a lot more info on a desktop vs. tablet, on a tablet vs. a smartphone, and having to cope with the incorrect display is frustrating (viewing non-smartphone optimized sites on my iPhone drives me to distraction!). 
Laurianne
50%
50%
Laurianne,
User Rank: Author
8/15/2014 | 1:25:36 PM
Shopping
I am much more likely to shop on my tablet than my phone, simply because I find the larger screen more convenient for shopping. Will FB data shine much more light on that trend?
<<   <   Page 3 / 3


2017 State of IT Report
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll