Twitter Analytics Now Available To Everyone - InformationWeek

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Twitter Analytics Now Available To Everyone
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Kristin Burnham
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Kristin Burnham,
User Rank: Author
9/10/2014 | 2:50:11 PM
Re: Love it
I covered a report in April that compared Facebook and Twitter ads. Resolution Media found that, while businesses invested 127% more in Facebook, Twitter ads generated a significantly higher click-through rate. Not all businesses care about CTRs, of course, but that's one comparison.
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
9/10/2014 | 2:43:29 PM
Re: url click stats
Huh. That's interesting, especially since Twitter defined "clicks" broadly (including other metrics aside from click-throughs). 
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
8/29/2014 | 4:21:53 PM
Re: Love it
Does anyone have any experience with Twitter ads? I'm curious to know if they're effective.
Shane M. O'Neill
50%
50%
Shane M. O'Neill,
User Rank: Author
8/29/2014 | 1:08:12 PM
Love it
This is a huge help. As someone who's been mostly flying blind with my Twitter content/results/trends, I needed these analytics bad.
David F. Carr
50%
50%
David F. Carr,
User Rank: Author
8/28/2014 | 4:14:36 PM
url click stats
I pulled down the spreadsheet version so I could sort by things like which tweets generated the most clicks through to an IW story, and the numbers look low compared to what I see from our internal reporting. I'm guessing they don't necessarily capture clicks tracked by a url shortener from another service like Hootsuite.

The impressions and engagement #s look valuable, though - no one would be able to track those better than Twitter.
Alison_Diana
50%
50%
Alison_Diana,
User Rank: Author
8/28/2014 | 2:30:13 PM
Re: For the rest of us
I love it! Having these tools available is very helpful. Gives me another way to figure out what people find interesting -- and what's only of interest to me!


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