Facebook News Feeds To Get Event Ads - InformationWeek
IoT
IoT
Comments
Facebook News Feeds To Get Event Ads
Oldest First  |  Newest First  |  Threaded View
Page 1 / 2   >   >>
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
8/29/2014 | 4:14:46 PM
Sounds promising
If Facebook can offer some proof that event ads actually get people (who aren't friends) to come to events, this will be valuable service.
H@mmy
50%
50%
H@mmy,
User Rank: Ninja
8/29/2014 | 4:29:31 PM
Re: Sounds promising
The new event ad seems to be very helpful for event organizers. This can come in handy to make your event more public. Seeing the stats that 30% events are created by pages, this seems to be a good news for events who draw lot of public via Facebook page.
H@mmy
50%
50%
H@mmy,
User Rank: Ninja
8/29/2014 | 4:31:45 PM
ad display
My concern is like other ads, will this ad also be targeted to people sharing interests similar to event type ?
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Ninja
8/29/2014 | 10:31:05 PM
Re: Sounds promising
FWIW, I actually have had an event advertised to me on Facebook that I would be interested in if not for the particular venue.
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Ninja
8/29/2014 | 10:34:13 PM
Event advertising
I'm not complaining.  The events that get advertised to me are exponentially more relevant to me than the events my Facebook friends invite me to.

They're also way more relevant to me than "regular" Facebook ads.  For some reason, Facebook is convinced that I'd be interested in taking classes in woodworking and motorcycle repair, donating sperm, and buying major enterprise software.
Henrisha
50%
50%
Henrisha,
User Rank: Strategist
8/30/2014 | 1:53:22 PM
Re: Event advertising
It seems like Facebook still hasn't found what they're looking for--which is a way to monetize without turning off users and to keep advertisers hooked as well. Sponsored posts haven't been as big of a hit as they have probably hoped. Time will tell with Event ads.
Henrisha
50%
50%
Henrisha,
User Rank: Strategist
8/30/2014 | 1:54:48 PM
Re: Sounds promising
I'm interested to see the turnout and conversion sponsored Events will get. It's nice to see Facebook find more ways to monetize; perhaps soon they will move past "Sponsored" posts/events to generate income.

This is definitely better than charging users to get messages into someone's inbox if they are not directly connected. I really dislike how they went about monetizing messages.
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Ninja
8/30/2014 | 9:55:10 PM
Re: Event advertising
@Henrisha: I'm not convinced that FB is going about monetizing event ads in the proper way, though.

For instance, to be specific, the event I was specifically interested in that FB advertised to me was an upcoming gig by comedienne Amy Schumer.

Why not sell tickets for some of these events online through the event process?  Then, not only is the client getting a better idea of how well the event ads are working, but Facebook is getting a direct commission/cut.

But then, Facebook perhaps prefers that they get a significant payday that isn't tied to performance, given their purported track record/public controversies about their practices...
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Ninja
8/30/2014 | 9:57:23 PM
Re: Sounds promising
@Henrisha: I tend to doubt that that move was about "monetizing messages;" rather, I think, it was to solve a legitimate problem: Facebook spam.

I'd really like to see a similar deployment on LinkedIn -- where I have, in the past, gotten tons of spam messages (that is, until I majorly cut down on which LI groups I belonged to).
shamika
50%
50%
shamika,
User Rank: Ninja
8/31/2014 | 6:24:23 AM
Re: Sounds promising
Sounds interesting.  This has become a good tool for marketing. In my personnel experience seems it is a good initiative. 
Page 1 / 2   >   >>


How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll