Elementary, My Dear Watson
I noticed the Surface placement in Elementary, the only show/movie you mention that I've seen (other than that long, dull Google commercial, 'The Internship' -- hey, we were on vacation, it was raining, and we had about eight TV channels, five of which were sports!). In Elementary, the product placement was really awkward, jarring, and awful; I realize brands have a tougher time these days, given more people watch shows via DVR, thereby skipping commercials, but surely there's a cleverer way to integrate a tablet's capabilities into a detective show? You'd think they could watch a surveillance video and zoom in on a clue, video-chat with a witness, or take their own photo or video of a crime scene or something. Heck, I don't know. I write about tech, not crime, but I think most tech writers could do a better job of coming up with realistic dialog than we've seen surrounding these products in recent entertainment offerings! I'm game to give it a try! :)
User Rank: Ninja
9/6/2014 | 11:47:08 PM