Google Enterprise Rebranded 'Google For Work' - InformationWeek
IoT
IoT
Comments
Google Enterprise Rebranded 'Google For Work'
Threaded  |  Newest First  |  Oldest First
Li Tan
50%
50%
Li Tan,
User Rank: Ninja
9/3/2014 | 2:44:04 AM
This is cool!
Google is making right move - Google for Work is a better name than just Enterprise. Most of the traditional IT companies have Enterprise business department/unit. But Google is unique so that it targets to reinvent the way how people work - especially mobile office. So this name reflects more the essence of Google's business in this area.
ChrisMurphy
50%
50%
ChrisMurphy,
User Rank: Author
9/3/2014 | 8:59:40 AM
Re: This is cool!
It's good to see Eric Schmidt involved in this, and Google at least saying that it sees business software as one of its big growth opportunities. While I've talked with plenty of satisfied Google Apps business customers, it's always been a bit unclear just how interested and committed Google really is in the enterprise market. It should be a big growth business for the company.
jastroff
50%
50%
jastroff,
User Rank: Ninja
9/3/2014 | 10:25:34 AM
All Kinds of Work
>> The shift to Google for Work is also aimed at Google's small and midsize business customers, many of whom don't identify with the term "enterprise,"

It's more than just a small change, dropping Enterprise allows the product to be shaped for SMBs and LEs as well as other types of "work" -- which becomes more varied as the days go on. It also takes in mobile uses. Good for Google on catching the issue and fixing it before too long a time went by -- MSFT usually let's these mistakes go on for much longer
Gigi3
100%
0%
Gigi3,
User Rank: Ninja
9/4/2014 | 1:29:56 AM
Google for work
"The shift to Google for Work is also aimed at Google's small and midsize business customers, many of whom don't identify with the term "enterprise," explained Rajen Sheth, product manager for Chromebooks and Android."

Thomas, actually the word "Enterprise" including all SME, MNC etc. So the startup companies or small companies with single digit employees wont comes under such preview. Google for Work can include all such small and startup companies, include one single person who are working from home.


How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll